Why Wild-type?

In Nature, the largest populations of organisms who survive over time are those with characteristics that allow them to adapt to their environment. In turn, adaptive characteristics become common to that particular population.

wild type
-noun Genetics

The typical form of an organism, strain, gene, or characteristic as it occurs in nature, as distinguished from mutant forms that may result from selective breeding…the standard of reference for the genotype and phenotype.

In this respect, our name reflects the fact that we adapt web design with reference to Web Standards.

” The World Wide Web Consortium (W3C), along with other groups and standards bodies, has established technologies for creating and interpreting web-based content. These technologies, which we call “web standards” are carefully designed to deliver the greatest benefits to the greatest number of web users while ensuring the long-term viability of any document published on the Web. ” -Web Standards Project

When web designers and developers begin to endorse a set of “best practices” for website building technologies, production costs are lowered while at the same time, websites become more accessible to more people through a larger variety of Internet devices.

This then becomes the standard of reference or the “wild-type” characteristic of website architecture.